Content that stops the scroll.
Content days, video strategy, and UGC for wellness businesses tired of creating their own content.
Stick to what you do best.
Leave the content to me.
You didn't start this business to become a videographer. You started it because you're good at what you do — figuring out what works on social media wasn't part of the plan.
Social media wasn't supposed to be one more thing on top of everything else you have to do in your business. I handle the filming and strategy — and because I'm a Registered Holistic Nutritionist, I already understand the wellness industry and the mindset of your target market: what makes them stop the scroll and convert into customers.
I show up, capture your content, and hand it back ready to post. Easy Peasy!
NEW - EVENT COVERAGE
Exhibiting at CHFA NOW Toronto 2026?
I'll be on the floor Sept 25–27 turning booth moments into reels, teaser cuts, and stills you can post for weeks — shot and edited by me. Limited slots available; secure your spot today!
NEW - UGC & brand partnerships
The 50+ shoppers buy from people they believe.
Your wellness customer is 40, 50, 60+ — the ones actually buying the supplements for families, the skincare, and the self-care. So why is every creator you hire half their age? I'm a Gen X UGC creator (and R.H.N.) who is that customer. Authentic content your real audience trusts, because I speak their language.
Offerings
Content Days
Show up. Film. Done.
I show up to you on location, your business, a trade or consumer event—and capture real content—behind-the-scenes, team, product, customers, whatever tells your story. You walk away with content ready to post. Ready when you are.
Video Content & Strategy
A plan, not just a pile of footage.
Content is only useful if it's working toward something. I help you figure out what to film, how often, and how it all adds up—so your social media isn't just filling space, it's actually moving the needle.
User-Generated Content (UGC)
Real people trust real people.
Polished ads don't convert like a genuine voice does. I create authentic, UGC-style videos for wellness brands—and because I'm a R.H.N., I already understand your industry and what makes your audience stop scrolling.
get to know me!
I make content for wellness brands because I actually know the space.
I'm Kathleen—a content creator, marketing strategist, and Registered Holistic Nutritionist. Fifteen-plus years in creative and marketing work, then at 45 I went back to school for my R.H.N. because I'm passionate about health and wellness. I've since married my two talents and turned them into a business where I work with wellness brands to teach them how to show up on social media.
I offer focused content days, strategy, and UGC—for wellness brands that are over worrying about how they appear online.
I don’t want to brag, so I’ll let my clients do it for me.
I had a fantastic experience with yknott. Kathleen designed custom shirts and hats for our company meeting, while also helping with graphic design and logo creation. The pricing was reasonable, and they completed the project quickly. I highly recommend yknott for their exceptional service and high-quality products. Couldn’t be happier with them.
Tara, Dentsply Sirona
From the very first email exchanged, I knew that she was the person I wanted to work with. She was responsive, engaged, understood my tight deadline (2 days to launch!!!), and didn’t shy away from the project. I could feel through her email her genuine intention and desire to help, and we bonded immediately over our love for minimalism. Kathleen was professional, easy to work with, quick to give suggestions, and truly went above and beyond my expectations.
Anna, The Beauty Confidante
I have had the extreme pleasure of working very closely with Kathleen Knott for well over 4 years, Kathleen does all of the branding for my company, she is incredible to work with, creative and her turnaround times are amazing. Even if you have an idea but haven't quite gotten the concept down pat, she is always there to put her creative spin on it! Incredible human to work with!
Michele, Founder & CEO Mimi Cannabis
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